|I’m departing from my typical real estate column this week.|
Instead, I want to speak to the reason I founded this magazine and Arlington-Prospect Advice Givers® podcast, the entire media company, in the first place.
Let me start by stating the obvious.
Media companies today aren’t about serving the local community. Arlington Heights & Mount Prospect. Their only interest (and mission) is to generate advertising revenue, and pulling national stories from the Associated Press.
We are here to help break that mold.
It used to be that you could visit a media company’s website, or read their publication, and find stories about local entrepreneurs. Business people and leaders in the community, that were striving to build interesting things, solve problems, make impact. And when you read these stories, you were inspired. “If he or she can do it, why can’t I?” Further, you often knew the people that were featured. Maybe it’s a parent of your kids’ friend, at the local school. Or a young entrepreneur who invented a gadget, solving a painful problem. Or a service provider, like a financial planner or local chiropractor, helping individuals, families, and retirees to live better lives.
Now though, you open that publication, and it doesn’t matter which it is, only to find more ads. In the famous words of Dave Thomas, Wendy’s founder, “Where’s the beef?” And the stories that are published, aren’t even about the people in our local community, city or county. They’re from someplace we’ve never heard of.
Then there is the issue of content.
What has happened to the art of great storytelling? Where did the human element go? Good stories begin with great characters. Great characters begin with good people. And when you find those good people, it’s their good intentions which can be trusted to solve the real problems. But where has that advice gone?
Now, you just see “click bait.” An Internet term used to describe sensationalized headlines. You only read about murders
and child molesters, and all the bad shit that has happened. The motto of media companies today: “Anything to promote controversy. Stir up anger. Or inspire fear.” Those are the emotions that the media companies of today prey on. And why has journalism become so horrible? Where has the pride gone in the quality of their coverage?
When did journalism stop being investigative?
At one time, the sole purpose of the media was to effectively vet truth from fiction. Separate lies from fact. We use to be able to count on the media. They were our advocates. We could trust them. Now though, the media serves as little more than a shill for the company, or political party, with the most ad dollars.
Fed-up and frustrated, that’s why I launched Arlington-Prospect Advice Givers®—to get back to the roots of effective local journalism.
As you know, the magazine, in tandem with the podcast is committed to spotlighting local business owners, entrepreneurs and thought-leaders, to bring the best advice to the folks of Arlington Heights & Mount Prospect, from our community’s brightest minds.
And the articles, they’re written by real journalists. Telling real stories. Spotlighting good people, with strong character, from right here in our own backyard.
Throughout this publication, which I hope is evident, my mission and purpose, and sole driving factor, is to create a movement of Impact. Quite simply, I want to grow and strengthen the Chain of Inspiration. That is to say, just like adding chain-link to a chain to make it longer, one person, through their actions, through their story, through the demonstration of their character, inspires another.
This creates a Chain of Inspiration.
One way we can do that too, is to better tell the stories (and distribute the message) of the business owners and entrepreneurs in our community, that are solving problems.
This, not only helps to grow local businesses. But it puts those with a problem, in touch with the people who can solve it.
Take Shani Jarrett, for example. Shani was the most recent guest on the podcast. And if you don’t know Shani, Shani is a practicing Real Estate attorney at Austin-Jarrett Law in Mount Prospect. A true staple in the community. A family operated law firm since 2008, Shani & Javon Jarrett have been protecting home buyers and sellers in their real estate transactions. In an industry riddled with fraud, lies, cheats and scam artists. Shani has taken these threats and tossed them out. Ensuring each client has THE best legal representation possible.
Buying a home is a huge investment. Probably your biggest. You need your team of professionals to invest in you. Shani shares with the audience the steps they take to protect their clients’ interests. Isn’t that what we are looking for? Someone who’s only concern is our own needs.
I have seen Shani in action at the closing table. Her clients adore her. Not because she’s a great attorney, which she is, but because she truly loves and cares for them. I have been at many closing tables and I never see the interaction between client and attorney like Shani’s. We in the community are better off for having her.
I HAVE A CALL TO ACTION? “Who should I interview next?” Like Shani, who is someone you know that is impacting the community in a significant way… If you are that person, or if you know that person, please reach out or do me a favor and connect the two of us….
C. Steven Weirich is the co-author of ‘The Value-Driven Approach: A practical guide to protect yourself from REAL ESTATE GREED & bank and extra $30,000 by THINKING like the great Warren Buffett.’ He is a licensed agent with @properties and a local entrepreneur as well. For a free copy of his book visit: www.literature4charity.com