Meet the Clients: Jon and Stacy were in a tough situation. Newly married, ready to start their lives together. There was just one problem, they owned two homes. Normally, you’d just sell one and move into the other. But that wasn’t going to be possible. Jon was referred to me by a friend and past client, Robert. I sold Roberts home this past year on Hickory in Arlington Heights using our approach. Robert knew Jon would need some help, and we’re thankful he referred us.
The Situation: Whenever there are a lot of moving parts, the situation instantly gets more complex. Especially when multiple mortgages are involved, where to purchase the new home, the profits from the previous must be used. Then came the challenge “of timing.” Stacy owned a home in Frederick, Maryland, which was acting like a shackle. Prior to Robert referring Jon and Stacy to us, Stacy had listed her home with a traditional agent. It wasn’t long before it came apparent, that the “shackle” holding them back wasn’t Stacy’s condo, but rather the agent she had hired.
The home had been on the market for 120 days. Experiencing, what we call “decay” of buyer interested and profit. Like gum disease and tooth rot, decay is not a good thing. If a happy ending for Jon & Stacy’s story was to be possible, this shackle, the issue of timing, and having multiple mortgages, would have to be solved.
Compounding the problem further was the fact that Jon also had legal obligations to a property, which also, needed to be sold prior to truly starting their lives together. Oh, and Stacy’s house was out-of-state, as if the riddle wasn’t complicated enough.
The Options: Stacy had a decision to make. Option #1) She could renew her contract with her current (out-of-state) Maryland agent, who spoke nothing of nothing but price-reduction, price-reduction, price-reduction. And who had, already, allowed the home to decay on the market for 120 days. Option #2) She could switch to our out-of-state (Maryland) contact, Eric V., who also deploys the Value-Driven Approach as we do. Option #3) She could choose not to sell and keep it, but doing so would prevent Jon and Stacy from purchasing a new home together as planned.
Jon also had a decision to make, regarding his Arlington Heights property. Option #1) The path of least work, he could do nothing to the home, sell it “as-is”, and list it for $275,00. Option #2) He could delay listing it for 2 weeks, which would add a level of complexity to the transaction, due to the 21-day sale contingency deadline with Jon & Stacy’s new purchase contract. But, if he did this and invested $5,000 into the property, the determined minimum to execute the Value-Driven Approach, he could list the property for $300,000. Option #3) Same as Stacy, he could choose not to sell and just keep it, but doing so would prevent the couple from purchasing the new home they had found together.
The Decision (and Results): Jon and Stacy both decided on Option #2. Stacy’s home, after 120 days of decay, from sitting on the market with her previous agent. Our Maryland contact, Eric, on her behalf, with her permission, executed our Value-Driven Approach. Within two weeks, the home was under contract, experiencing no further decay. For an overall win, that was badly needed before moving on to the next step.
Next, it was Jon’s turn.
Since Jon and Stacy had found the perfect new home prior to selling Jon’s property, they had to write a contingent offer. This meant the entire process could take no longer than 21-days, or they’d violate their purchase contract and therefore, it’d be terminated. And, after the 2-week delay for the minimal but important Value-Driven Approach renovation, that left just 7 days to perform. The Result? Jon’s house was listed for $300,000. Within 72 hours, there were seven showings, leading to three competing offers, with the winning contract at: $303,000, with no concessions. This was the 2nd huge win that needed to happen, in order to finalize the Jon and Stacy success story. To top it off, a huge ROI. (The $5,000 that Jon invested in his property to fascinate The Value-Driven Approach netted him an extra $23,000 vs. Option #1, allowing the two newlyweds to successfully close on their perfect new home and start their lives together.
The Secret To Making It Happen: Harry Houdini, I’m sure you’ve heard of him. The famous performer best known for his incredible feats of escapism. In 1904, thousands watched as he tried to escape from special handcuffs commissioned by London’s Daily Mirror, keeping them in suspense for an hour. Another stunt saw him buried alive and only just able to claw himself to the surface, emerging in a state of near-breakdown. As Houdini knew, there was no room for error, he trained and was experienced. He knew the exact sequence-of-shackles, which needed to be undone first, second, third. Any miscalculation or departure from his collection of earned wisdom, spelled disaster. Many men died trying to replicate the feat of Houdini.
What was Houdini’s secret? Sequence…
Harry knew he could only hold his breath for X-amount of time. There could be no extensions. A man doesn’t get to take another breath when, for example, he is escaping from underneath water, dropped head-down into his famous “Water Torture Cell.” Multiple handcuffs, and they had to be undone in sequence. With exact precision. Lesser escape artists could never match Houdini, because they often violated one of these premises. We have seen the same in regards to other agents, when they have tried to match the effectiveness of The Value-Driven Approach.
Like Houdini, because of the obvious and known consequences to our clients if we fail to perform to standard, we’ve plotted to eliminate fundamental mistakes in our act.
This is why our Value-Driven Approach clients like Jon and Stacy, and our friends, like Robert, who referred Jon and Stacy to us, continue to recommend our services to others.
As we tell all of our clients, you can choose to maximize your profit. Or you can choose to sacrifice it. Congrats to Jon and Stacy, for making the best decision for their family. And thank you to our Certified Value-Driven Approach Team of Experts, who work tirelessly on behalf of our incredible clients and their family.
To Maximize Your Profit, Contact Me Or Go To www.literature4charity.com To Learn More About Our Approach.