FINALLY – I’m no longer the sole “Paul Revere” alerting the public of the REAL ESTATE GREED pandemic that has swept the real estate industry.
In my book, The Value Driven Approach to Sell Real Estate, I talk about this in-depth. (Read Chapter 1). But finally, I’m no longer alone. Brad Inman, of Inman News, he seems to agree with me. The industry is corrupt from top to bottom.
This past week he unleashed a “Twitter Storm” of truth. A truth that NAR (National Association of Realtors®), individual agents and brokers, have long been in deniable about—that the real estate industry, 
as a majority, is not an industry that can be trusted. Don’t get me wrong. Good and bad apples exist in every industry. But most industries, unlike real estate, the “people at the top” don’t profit from bad apples. A bad employee, in most cases, hurts the company. Not the case in real estate. Real estate is a free for all. Then there is a “government” (NAR) that tries to manage the million-plus independents.Continue Reading …
I don’t know why I watch this show, sure, I guess it’s entertaining, but it drives me insane to see my profession displayed in this light. And, unlike Dirty Jobs with Mike Rowe, which celebrated some of the hardest working men and women in America for doing the jobs most would never do, Million Dollar Listing paints the profession of real estate agent as a “lifestyle,” and celebrates the “stupidity” and “character flaws” of those in the profession.
“Meet Aimee Mullins, she as 12 pairs of legs. Like most people she was born with two, but unlike most people Mullins had to have both legs amputated below the knee due to a medical condition. Mullins has lived with no lower legs since her first birthday.
When I set out to study Warren Buffett, his investment philosophy, to find out what made him the world’s greatest investors, and, ultimately, how his methods could be applied to my clients’ home sale—I came stumbled upon a book called Differentiate or Die. This book changed my entire perspective on real estate. Jack Trout was the author. In the book he laid out the fundamental reasons why a business must differentiate from competitors, not just to be successful, but as the key ingredient to thrive in our current era of Killer Competition. Now, admittedly, from a business perspective, this is common sense. Every entrepreneur knows he must differentiate his business. As a mentor once told me, “Nobody needs two left shoes.” In business, if two businesses are the same, then one is dispensable.
